Social Media Training Workshop


Lorien Hotel
1600 King St.
Alexandria, VA 22314

Location Map

Register Here!


NEW Content!

Includes:
"Online Community Management Guidelines"

What will you learn?

This one day workshop will review a process driven approach to the design of a professional grade social media strategy. The workshop will cover topics that include:

1. Defining social media objectives
2. Customer segmentation
3. Designing an integrated communications plan
4. Platform evaluation
5. Revenue opportunities
6. Implementation management
7. Metrics and ROI 

The workshop will also draw on data from over 600 organizations and current social media use trends for comparison and benchmarking.

This comprehensive workshop will provide you with the information you need to support the development of a well thought-out social media business plan.

Registration Information

Registration fees are $495 per delegate. Registration attendance is limited.

Registration fees include:

• Full-day workshop participation (09:30am - 4:00pm)
• Worksheets and handouts
• Online Community Management Guidelines Template 
• Online access to narrated workshop summary after the event 
• Electronic copy of social media use survey report (updated August 2009), based on over 600 survey responses 
• Morning and afternoon catered coffee breaks
• Buffet lunch and time to meet with fellow delegates
• Complimentary valet parking

If you are already using social media or are planning to start, this workshop will prepare you to make the most of your social media investments.