How does my organization create a "Social Media Strategy"?

Association leaders need to understand the implications for governance, management, legal risks and intellectual property rights, while developing a sound business strategy for the use of social media.

Our Social Media Strategy development process addresses the following perspectives:

• Your audience (current and potential)
• Your objectives
• Your message
• Your Intellectual Property (IP) strategy 
• Your network champions (subject matter experts)
• The selection of technology tools (social media platforms and applications)
• The process, structure, plan and resource allocation to implement your strategy
• Measurement

“Social Technologies” are rapidly changing how people communicate, collaborate and associate.   Does your organization have a strategy?  To learn more, read our white papers or contact us for more information.

Read how to develop your " Professional Grade Social Network Strategy " (pdf)  

Or follow an animated story about the subject!