What do clients say?

The International Coach Federation (ICF)


I became aware of the work of Terrance Barkan CAE and GLOBALSTRAT through ASAE and learned about the quality work and thought leadership that they offered. 

The growth of the International Coach Federation (ICF) had been significant for many years but we had a problem focusing our efforts for the best long-term outcomes. As always, the opinions within leadership were plentiful and the possible directions that were considered were rather diverse. Our Board of Directors was certain that it was the time to engage a knowledgeable, experienced and unbiased party to help us to develop a plan.

GLOBALSTRAT was one of the several groups responding to our request. Based on the thoroughness of that proposal and a deep understanding of the issues we were facing, it was clear that they were the right partner in this endeavor.

Terrance and his team conducted a lot of research independently of the information we provided them. They were very attentive to the needs and desires of the staff and the Board for information, input or explanation. The plan they designed for us was very comprehensive and provided us with a detailed and specific roadmap on how to continue our growth globally. 

The plan called for some strong positions and necessary actions that by some may have been considered unpopular. GLOBALSTRAT was persistent. They used sound logic and business reasoning to support their recommendations. As a result, they managed to convince  the Board to pursue the plan. 

We are glad they did – three years later we are still observing an unprecedented growth worldwide, our retention rates continue to increase, even with an increase in membership dues, and the sharper focus of the organization seems to be attracting more professional and seasoned coaches as members.

GLOBALSTRAT, with their experience, expertise, industry insights and a track record of always staying current in the affairs of global associations is a proven resource for anybody who plans to grow internationally or for those that want to strengthen their international presence.



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Made to Stick

"Made to Stick" by Chip and Dan Heath, 2008 Arrow Books, ISBN 9780099505693Key Concepts: This short and easily read book is chock full of useable examples on how to powerfully communicate a compelling message that drives action. In essence, the brothers Chip and Dan Heath have investigated why some ideas stick when so many others fail? What did they find? 

Successful messages are:
1. Simple
2. Unexpected
3. Concrete
4. Credibile
5. Emotional
6. Stories

Why is this important for associations?

Associations compete in the marketplace of ideas as they compete for the loyalty of their members, customers, stakeholders, staff and volunteers. Sometimes we are so close to the music we can't hear the tune anymore. It is critical that we learn how to keep our messages fresh and relevant if we want to succeed. This book will have you looking at your organization, and how you communicate your mission, with a fresh pair of eyes.

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