NOTE: Incudes a special presentation on implementation of the new Chinese NGO laws that went into effect on 1 January 2017.
09:00 - 16:00
Welcome and Opening Remarks
- Setting expectations for your international programs
- Aligning your international strategy with your mission and vision
- How to define and measure "success"
- Gaining the support of your staff and volunteer leaders
- How have other associations approached international strategy
- What are the greatest challenges and how to avoid common mistakes
- Why international markets require different approaches
- Which products and services should you lead with
- How to conduct secondary market research
- What you need to know about emerging market opportunities
- How to accurately measure the size of potential markets
- Competitor intelligence, it is not just other associations
- Cultural and language issues you need to think about
- When should you translate content and programs
- Developing customized content or services for different parts of the world
- How to communicate effectively across cultures
- What are the top 10 legal issues every association needs to know?
- How do we protect our brand, copyrights and intellectual property?
- How do we conduct business internationally, including tax and banking issues?
- How do we manage international staff and supplier contracts and obligations?
- Understand the implications of the new Chinese Foreign NGO Law
- Learn how associations can navigate the new regulations
- Gain a better understanding of where China fits in your overall international strategy
- What are the pros and cons of different business models (chapters versus affiliates, etc.)?
- Using live events, certifications and training to enter new markets
- When to partner with other associations or to lead with your own programs
- Using "value based pricing" to grow in a profitable and sustainable way
- Using social media to find prospects, recruit members and market programs
- Getting paid and managing foreign exchange risks
- Using international vendors, partners and consultants effectively
- Managing international staff and volunteers
15:45 Closing remarks and Q&A