GLOBAL GROWTH WORKSHOP

Strategy & Tactics to grow your association internationally! 

What do previous Global Growth Workshop particpants have to say about the program?

"Thanks for putting the workshop together, I enjoyed it and it was exactly what I was looking for.

We have had some European delegates attend our annual Symposium and they have inquired about having something like our organization in Europe.

Our board has discussed it as well but I needed something to start with, like what are the first steps to being a global organization?

The program helped answer many of my ‘first steps’ questions." 

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 I enjoyed the Global Growth Workshop immensely and believe that all membership directors/marketing directors need to take this course.  You provide a platform for allowing each association executive to come to the realization that thinking globally should be considered and give strong reasons why Board members should consider. 

What’s also great about this course is that you realize and share your experience that not every association should “go global”.  Additionally, and as always, networking with peers and hearing other strategies are simply fantastic.  Thank you!

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The workshop was extremely worthwhile.  I got solid ideas from you about how to size up our strategic opportunity.

I’m happy to recommend you.  You do a great job of presenting and the follow up with slides is much appreciated.

All the best, Connie

 

Program - (Qualifies for 7 CAE credits)

 

09:00 Welcome and Opening Remarks

9:15  How International Are you?

  • Review of recent survey data on more than 250 associations and globalization.
  • How to develop a global growth strategy for your association
    • Emerging Market Opportunities
    • Governance and what is the right business model?
    • How to define and measure "success"?

11:30  Legal Brief: Top 10 legal issues you need to know when working internationally

  • Legal requirements and registration issues
  • Tax, banking and how to conduct international business
  • Intellectual property and trademark registration 

12:30  Lunch, networking and discussion - What one question do you need answered today?

13:15  How to determine market opportunities?

  • Market sizing - it is not just about the numbers
  • Compete or Collaborate, what makes sense for your association?
  • Which products and services should you lead with?

14:30  Tactics - How to implement an international membership growth plan

  • The membership "LifeCycle"
  • Grow your prospect list, recruit members and add attendees
  • Marketing tactics to support your long term strategy, what works?

15:30  Pulling it all together, how to make a plan that will last? 

15:45  Closing remarks and Q&A

 

 

Your Workshop Facilitators