Workshop Details




Why should you attend?  


Does your Board of Directors want to have an impact globally but is unable to define the how or what?

Is there confusion regarding how the new Chinese NGO laws will be implemented or might affect your association? 

Are you wondering how to achieve international growth but not sure if your current business model(s) will work? 

Does your international presence fall short of expectations and potential?

Benefit from a focused one day workshop that leverages 25 years of hands-on international association management experience supported by original research and delivered by experienced professionals. 

What do clients say?

The International Carwash Association®

Our work with GLOBALSTRAT was a vital ingredient in helping us to identify a new growth opportunity, shift our strategic focus and develop a successful approach to an unfamiliar marketplace.
We found Terrance and his team at GLOBALSTRAT through his one-day workshop, which presented us with a solid framework of things to consider as we began considering our first entry into the European market. Following that workshop, we worked with GLOBALSTRAT to accumulate primary and secondary data, and then build a product concept - which for us was the launch of a new trade show and convention.
Over more than six months of work, GLOBALSTRAT was able to bring expertise, perspective and sound business reasoning to our board and staff teams, resulting in a decision for us to proceed with a high degree of comfort in the concept and expectations.
Our first edition of Car Wash Show Europe was a highly successful “proof of concept” - attracting nearly 50% more participants than anticipated in the original plan. Based on those results, we have committed to the second event edition - with sales results that are already trending well ahead of the first event.
I would recommend GLOBALSTRAT to any organization that wants to identify growth opportunities through a collaborative approach with a uniquely qualified partner. 


What do Clients Say?

American Academy of Periodontology


"GLOBALSTRAT was a pleasure to work with on the American Academy of Periodontology’s (AAP) international growth strategy.

When AAP was first considering an international strategy, we attended Terrance Barkan’s Global Growth Strategy Workshop in Chicago; a full day course packed with insightful case studies and discussion. Immediately after this workshop, we put what we learned to use by completing their handy worksheets from the Workshop and set up a meeting to review with GLOBALSTRAT.

It became clear that we needed a strategic plan, and that they were the right group to help us. Over the span of several months, we worked with GLOBALSTRAT to provide AAP with a strategy that would help us target specific countries with realistic goals and financials.

GLOBALSTRAT was beyond responsive and made time to attend our committee meetings, Board meeting, and Annual Conference to provide information and gain insights on the international membership segment. Their proposal is now our blueprint for any questions regarding international activities, and has helped us to create an implementation plan for the upcoming year. 

I would strongly recommend GLOBALSTRAT as the first choice in an association’s global growth strategy. They have all the tools and resources to create a comprehensive plan, and are a key contact in the industry for their knowledge, expertise, and professionalism.

It’s clear that with their strategic direction, an association can tackle international priorities with confidence." 


Nicolette L Haton, MBA, CAE

Manager, Membership Engagement

American Academy of Periodontology



Professional Profile
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NOTE:  Incudes a special presentation on Data Protection Regulations, including the new European Union GDPR rules that come into effect on 25 May 2018!


 09:00 - 16:00

Welcome and Opening Remarks


Use a proven, process based approach to international strategy development
  • Setting expectations for your international programs
  • Aligning your international strategy with your mission and vision
  • How to define and measure "success"
  • Gaining the support of your staff and volunteer leaders

Case Studies, Data and Research 
  • How have other associations approached international strategy
  • What are the greatest challenges and how to avoid common mistakes
  • Why international markets require different approaches 
  • Which products and services should you lead with  

International Market Research
  • How to conduct secondary market research 
  • What you need to know about emerging market opportunities
  • How to accurately measure the size of potential markets
  • Competitor intelligence, it is not just other associations

Language and Culture
  • Cultural and language issues you need to think about
  • When should you translate content and programs
  • Developing customized content or services for different parts of the world
  • How to communicate effectively across cultures
Networking Lunch - Sharing experiences and open discussion with your peers and experts
International Legal Issues (presented by Jefferson Glassie esq.)
  • What are the top 10 legal issues every association needs to know? 
  • How do we protect our brand, copyrights and intellectual property?
  • How do we conduct business internationally, including tax and banking issues?
  • How do we manage international staff and supplier contracts and obligations? 

China NGO Laws and Implementation Issues (presented by Dorothy Deng esq.)
  • Understand the implications of the new Chinese Foreign NGO Law
  • Learn how associations can navigate the new regulations 
  • Gain a better understanding of where China fits in your overall international strategy
Business Models
  • What are the pros and cons of different business models (chapters versus affiliates, etc.)?
  • Using live events, certifications and training to enter new markets
  • When to partner with other associations or to lead with your own programs
  • Using "value based pricing" to grow in a profitable and sustainable way
Business Plan Implementation
  • Using social media to find prospects, recruit members and market programs
  • Getting paid and managing foreign exchange risks
  • Using international vendors, partners and consultants effectively 
  • Managing international staff and volunteers

15:45  Closing remarks and Q&A