Workshop Details

 

 
Why should you attend?  

Does your Board of Directors want to have an impact globally but is unable to define the how or what?

Are you wondering how to achieve international growth but not sure if your current business model will work? 

Does your international presence fall short of expectations and potential?

Benefit from a focused one day workshop that leverages 20 years of hands-on international association management experience supported by original research. 

What do Clients Say?

What do Clients say about GLOBALSTRAT?

"GLOBALSTRAT was a pleasure to work with on the American Academy of Periodontology’s (AAP) international growth strategy.

When AAP was first considering an international strategy, we attended Terrance Barkan’s Global Growth Strategy Workshop in Chicago; a full day course packed with insightful case studies and discussion. Immediately after this workshop, we put what we learned to use by completing their handy worksheets from the Workshop and set up a meeting to review with GLOBALSTRAT.

It became clear that we needed a strategic plan, and that they were the right group to help us. Over the span of several months, we worked with GLOBALSTRAT to provide AAP with a strategy that would help us target specific countries with realistic goals and financials.

GLOBALSTRAT was beyond responsive and made time to attend our committee meetings, Board meeting, and Annual Conference to provide information and gain insights on the international membership segment. Their proposal is now our blueprint for any questions regarding international activities, and has helped us to create an implementation plan for the upcoming year. 

I would strongly recommend GLOBALSTRAT as the first choice in an association’s global growth strategy. They have all the tools and resources to create a comprehensive plan, and are a key contact in the industry for their knowledge, expertise, and professionalism.

It’s clear that with their strategic direction, an association can tackle international priorities with confidence." 

 

Nicolette L Haton, MBA, CAE

Manager, Membership Engagement

American Academy of Periodontology


 

 

Professional Profile
Globalization
Health Care and Science
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GlobalGrowth2012

 

 09:00 - 16:00

Welcome and Opening Remarks

  

Use a proven, process based approach to international strategy development
  • Setting expectations for your international programs
  • Aligning your international strategy with your mission and vision
  • How to define and measure "success"
  • Gaining the support of your staff and volunteer leaders

Case Studies, Data and Research 
  • How have other associations approached international strategy
  • What are the greatest challenges and how to avoid common mistakes
  • Why international markets require different approaches 
  • Which products and services should you lead with  

International Market Research
  • How to conduct secondary market research 
  • What you need to know about emerging market opportunities
  • How to accurately measure the size of potential markets
  • Competitor intelligence, it is not just other associations

Language and Culture
  • Cultural and language issues you need to think about
  • When should you translate content and programs
  • Developing customized content or services for different parts of the world
  • How to communicate effectively across cultures
Networking Lunch - Sharing experiences and open discussion with your peers and experts
 
International Legal Issues (presented by Jefferson Glassie esq.)
  • What are the top 10 legal issues every association needs to know? 
  • How do we protect our brand, copyrights and intellectual property?
  • How do we conduct business internationally, including tax and banking issues?
  • How do we manage international staff and supplier contracts and obligations? 

Governance and Management Issues
  • Risk management - how to reassure your Board and protect your organization
  • Using strategic guidelines and constraints to make smarter decisions
  • How can our staff manage a more globalized association?
  • Developing an implementation budget
 
Business Models
  • What are the pros and cons of different business models (chapters versus affiliates, etc.)?
  • Using live events, certifications and training to enter new markets
  • When to partner with other associations or to lead with your own programs
  • Using "value based pricing" to grow in a profitable and sustainable way
 
Business Plan Implementation
  • Using social media to find prospects, recruit members and market programs
  • Getting paid and managing foreign exchange risks
  • Using international vendors, partners and consultants effectively 
  • Managing international staff and volunteers

15:45  Closing remarks and Q&A